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Applied Intuition

Applied Intuition

Head of Design • 2018 – 2023

To summarize my 4.5 years at Applied:

  • Joined as 1st designer, employee number 14 (Series A)
  • Helped grow the business to $X ARR and $3.6B valuation (Series D)
  • Grew design team from 0 → 6 with 100% offer acceptance rate
  • Led design across 10+ products and all brand marketing touchpoints
  • Prior to leaving, hired my replacement and transitioned the team

Below is a brief timeline of major events in the company's history and some of the non-confidential design work we accomplished during my time there.


How Self-Driving Cars Can Get Past the Learning Permit Stage, Without Any Risk
Applied Intuition, a Marc Andreessen-backed startup, is selling driving simulators that might be able to help self-driving rivals catch up to Waymo.


Applied Intuition, Whose Software Tests Self-Driving Cars, Grabs $40 Million
General Catalyst led an investment in a company that it believes will serve the entire market for autonomous vehicles, no matter who the leaders are.
Inside the Process: Creating a New Brand for Applied Intuition
Our Design Lead shares his thorough approach to our company rebrand.


Applied Intuition Reaches $1.25 Billion Valuation In New Funding For Its Autonomous Vehicle Testing Software
Tesla and Waymo get the headlines. But startup Applied Intuition is now valued at $1.25 billion for software that powers the testing for autonomous vehicles from cars to mining robots.
From a Block of Clay to a City: Designing the Second Iteration of Applied’s Brand Language
Applied’s updated brand and website features over 20 completely custom animations. Learn about our process of visualizing the complex and abstract concepts of AV software development.


Applied Intuition Raises $175 Million for Automotive Software Tools
Applied Intuition Inc., which makes software development tools for automotive engineers, has raised $175 million as automakers pile more software into cars.
Glass and Color: Designing the Fourth Iteration of Applied’s Brand Language
Every year, we evolve Applied’s brand language to reflect the evolution of our company. The focus of this year was driven by our progression to be a ‘software tools provider for all vehicles’ and our decision to bring products out of stealth.
Design Candidates


How Good Design Can Prevent Autonomous Vehicle Accidents Before They Happen
Learn how designers at Applied balance the inherent complexity of the AV development process with simple UX solutions that span both 2D and 3D spaces.


Justin Barber on LinkedIn: After 4.5 years, I’ve decided to wrap up my time at Applied Intuition!… | 34 comments
After 4.5 years, I’ve decided to wrap up my time at Applied Intuition! Sentimental post below 👇 First and foremost, a huge thank you to Qasar Younis and… | 34 comments on LinkedIn